Released on: February 7, 2008, 1:23 am

Press Release Author: Anne Causse

Industry: Telecommunications

Press Release Summary: This report takes stock of the current state of enterprise
mobile voice and data services. It presents a number of indicators on the
integration of mobile in business (take-up, consumption, budgets, planning, etc.).
Lastly, the report offers a current and medium-term assessment of the enterprise
mobile services markets.

Press Release Body: By conducting a detailed analysis of the catalogue of business
services marketed by eleven European operators in the five largest European
countries, it picks out the underlying market trends in network strategy: 3G+,
Wi-Fi, handsets, wVoIP. and range of services: segmentation, content, formats,
billing modes. It then presents a number of indicators on the integration of mobile
in business (take-up, consumption, budgets, planning, etc.). Lastly, the report
offers a current and medium-term assessment of the enterprise mobile services
markets.

Enterprise mobile base: take-up still on the increase, with 3G handsets gradually
nudging their way in, due mainly to operators voluntarily opt-ing to subsidise such
devices The current mobile take-up rate per employee (around 25%) is likely to
continue rising and by 2011, the enterprise mobile base in Western Europe should
reach 60 million units, against an existing base of 50 million.

The catalogues of business services marketed by operators are enhancing the rise of on
- site FMC offers (@office, UMA on Wi-Fi/GSM handsets and integrated IPBX),
- solutions designed for \"prosumers\" (preferential rates in the evenings and at
week-ends +
entertainment)
- and push-email services, which form the flagship application for mobile broadband.
Operator segmentation strategies shifting towards \"usage centric\" offer formats
Alongside traditional segmentation based on the size of company or mobile fleet,
cellular operators are now aligning their offers to business subscribers by looking
at usage profiles. More recent commercial launches are markedly targeting
\"prosum-ers\" (whose private and professional use of the mobile its most responsive
to eve-ning/weekend flat rates and entertainment options),
"on-site users\" (offering a range of flat-rate FMC solutions for on-site use),
\"intensive data users\"
(with rate plans offering higher and higher traffic volumes, usually unmetered), and
\"occasional users\" (whom operators are trying to convert with as-you-go solutions,
addressing the irregular
consumption habits of this target).
With falling voice ARPU, compounded by more fixed-mobile-IP convergence offers, data
(mainly messaging) has become a growth outlet for the enterprise mobile market,
although the pace is likely to slacken off. The market should thus grow from 30
billion EUR at end-2006 to 33 billion EUR in 2011.

The survey:
http://www.reports-research.com/market-surveys/enterprise-mobile-offering-p-16919.html


Web Site: http://www.reports-research.com

Contact Details: dynamic technologies GmbH, Cologne

Siegburger Str. 233
50679 Koeln

Manuel Bravo Sanchez
Tel +49-221-690 688 55
Fax +49-221-690 688 56

presse@markt-studie.de